Market Entry

The German insurance market offers a variety of opportunities for new and existing players and investors. We support our clients (life as well as general insurers) entering the German market in the following areas:

Market know-how

• information about local insurance market (product landscape, product providers, trends, peculiarities, market data)
• competitive environment (e.g. analysis of competitive products and typical product features)
• legal environment, in particular in the context of insurance and consumer rights
• important local accounting aspects and supervisory regime
• taxation and its consequences on product design

Product design

• review regarding compliance with local requirements (regulatory and tax requirements, product ratings and product comparisons)
• pricing und profit testing
• business case and product specifications (development, review)
• product illustrations (design, review, test and test tools, implementation)

Policy literature, sales and further aspects

• policy literature and sales materials: wording; discussion (e.g. with legal consultants); review; competitive analysis
• buildup of sales structure: support with local market know-how; feedback to sales requirements; product discussion with potential sales partners; training/product education
• establishment of local presence: freedom of services vs. freedom of establishment; business case